Why

Costly last-mile gap

Logistics companies face extra costs when couriers make repeated delivery trips because of absent customers.

Limited delivery options

Retailers normally offering delivery services are large and/or online setups, not local bakeries.

Delivery requests, expectations mismatch

Couriers and customers often risk unhappy interactions because of unpredictable requests, behaviours, and conflicting schedules.

Market

$28 billion

Estimated spending in e-commerce in Spain for the year 2017. Six out of 10 Spaniards buy online at least once a month

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