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Updated: 01/2019

MenteLista

Spain / Malaga , Spain / Website

Bootstrap
B2B B2C Edtech Kids & Technology Marketplaces & Platforms Mobile SaaS
  • Pitch

    Spain's MenteLista is tapping into the US$63-billion English language education market by teaching children to learn the natural way in 10-minute sessions every day.

  • Why

    • Lacking evidence-based systems

      Research and scientific tests needed to prove teaching methodology works well for children.

    • Child-focused learning needs

      Better results obtained through programs designed for children at various crucial learning stages.

    • Natural learning advantages

      Longer lasting benefits are achieved by learning languages naturally at child's own pace.

  • Market

    US$63 billion

    The estimated market value of global English language education.

  • Product

    MenteLista is a digital method of teaching English. Its neuroscientific programs are designed for young children, from 6-month old babies to children aged 7, including those with special needs. MenteLista uses visuals for the daily 10-minute session. It also promotes language learning in a natural and effortless manner.

  • Founders

  • Investors

  • Journey

    • 2015–16 - Company named Peques Geniales was formed in 2015; took 18 months to build MenteLista platform.

      • The Launch

        December 2015, founder María Eugenia García registered the company Peques Geniales to start MenteLista business. 

        • MenteLista was initially an importer and exporter of children's educational materials that was later closed down in 2017 to make way for the SaaS platform.

        • Before the import export business was discontinued, the Peques Geniales company was also used to develop the MenteLista platform with the same trademark.

      • Products and services

        3Q15, company started developing MenteLista platform before the company was registered.

        • Inspired by neuroscience research and a learning method used in Hong Kong.

        2016, continued to develop MenteLista platform until completion in February 2017.

        • June, decision to close down MenteLista's import and export business. The registered company Peques Geniales started using the MenteLista trademark freely.

      • Fundings

        1H16, initial FFF round of €75,000 helped the team to develop the platform.

        2H16, further FFF funding of €50,000 secured. 

    • 2017 - Launched MenteLista; funding received from ENISA and the Horizon 2020 program; product validation in over 30 schools; signed up international partners.

      • Expansion

        February, began to actively promote MenteLista platform. 

        2H, MenteLista was used in the 30 schools that make up the "Network of EarlyReaders Centers".

        • Hundreds of private clients also subscribed to the platform.
        • Students were able to access the vocabulary of the Cambridge English official exams: Starters, Movers and Flyers.

        3Q, MenteLista partnered with Latin American and Swiss medium-sized companies.

        • The company signed an agreement with a Spanish educator BRB International to allow MenteLista to use BRB's materials, such as the English language cartoon series Dogtanian and the Three Muskehounds, and Teo and His Friends.

        November, MenteLista was one of the winners of the 2017 SeKlab Awards that promotes innovation in education in Spain.

        •   The company was a finalist at the Digital Talent Awards, a Spanish tech prize.
      • Fundings

        1H, MenteLista was endorsed by the National Innovation Company via ENISA and received undisclosed funding from them.

        2H, MenteLista also secured funding from the EU Horizon 2020 program.

        • Awarded the seal of excellence by the European Commission.
    • 2018 - MenteLista was used in over 50 Spanish educational centers; expanded to Nicaragua.

      • Expansion

        2H, MenteLista was now used in more than 50 educational centers, including four top schools in Andalusia, Spain.The Malaga-based company was used by schools in south Madrid.

        • The conversion rate was more than 35%, resulting in over 230 private clients.
        • MenteLista was also launched successfully in Nicaragua. MenteLista is actively facilitating use of its system in developing nations. 

    • MenteLista was among the 100 finalist startups at the South Summit 2018 in Madrid. 

      MenteLista will consolidate its business in the Spanish and Latin American markets before expanding to other international markets. In 2017, it had already signed an agreement with Spanish educational publisher BRB International that already has an established global presence. 

    • The company's SaaS model has the potential to be rolled out worldwide. Further investment rounds will be needed for expansion globally. The platform is easily scalable by adding new languages in the future.

  • Business Model

    MenteLista markets its products as B2B for schools and B2C for families. It is a SaaS online platform with a free 15-day subscription. A quarterly subscription costs €22 per month and a monthly subscription, €24 per month. The annual license fee costs €216, or €18 per month.

    MenteLista has a potential market of 3.5 million children in Spain and another 61 million in Latin America who are within its target age range of 6-month old babies to 7-year old kids. The company has a triple validation: by children and parents, by educational centers and institutions and by the education authorities. MenteLista also has an agreement with a Spanish Education publisher, BRB International.

    The online platform uses a very complex algorithm to speed up, or catalyze, each child's learning in a natural way so that the child thinks he/she is simply learning by discovering. MenteLista is also based on the phonemic approach led by Charles C Fries which enables the children to learn to speak and read English simultaneously. The children keep the words as a visual dictionary before they can even talk. Only 10-minute exercises are required per day, five days per week.

    Therefore, MenteLista is like no other educational products in the market. The company stated that it would be easy to incorporate other languages onto the platform to expand internationally. But the current strategy is to service its existing clients and to consolidate its operations in Spain and in Latin America.


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