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Updated: 02/2019


Indonesia / Jakarta , Indonesia

02/2019 Series A
Crowdsourcing Government Monitoring & surveillance Smart Cities Big Data & Analytics Cloud Internet of Things Location Tech Mobile
  • Pitch

    As a SmartNation pioneer, Qlue is using geotagging and real-time data crowdsourcing to improve public services and civic engagement.

  • Why

    • Improve civic engagement

      More effective communication channels needed for government employees and local residents.

    • SmartNation objectives

      Real-time centralized data needed to help local authorities to respond faster to public feedback.

  • Market

    10 million

    Number of citizens living in Jakarta.

  • Product

    Qlue's Smart City apps can be used by the public to report issues to government officials who will use the CROP app to locate the problems reported. Locality maps can be viewed in VR 360 format by using the myCity facility, with a 24-hour traffic data and chat platform.

  • Founders

  • Investors

  • Journey

    • 2014 - Qlue was launched by TerralogiQ in partnership with the Jakarta city government.

      • The Launch

        July, PT Terralogiq Integrasi Solusi (TerralogiQ) was established with co-founder Rama Raditya as CEO. TerralogiQ  specialized in dashboard mapping and geo-spatial technologies.

        December, Qlue was originally created by TerralogiQ in response to a public tender initiated by the Jakarta city government, in its search for a Smart City solution to improve public services and civic engagement throughout the capital city.

        • TerralogiQ won the tender with its map-based and data crowdsourcing platform and apps. Qlue’s Jakarta city government partnership contract will expire in 2024.
    • 2015 - Qlue Transit features were added.

      • Products and services

        October, Qlue Transit was released to provide information about Transjakarta, Jakarta’s bus transit service.

        • The application was based on Waze and Google Maps. Traffic congestion data from the popular Waze app was already integrated as part of the Smart City platform.

        December, Qlue hit 200,000 app downloads, with 90% estimated to be active users.

    • 2016 - Qlue became a separate company; secured Series A funding.

      • Expansion

        February, Qlue was incorporated as a separate company from TerralogiQ.

        • Rama Raditya left TerralogiQ to become the CEO of PT Qlue Performa Indonesia.

        • Qlue would focus on running the new Smart City platform, while TerralogiQ would return to developing GPS-based solutions for business clients.

        • By end of first quarter, Qlue had received and processed at least 60,398 reports, ranging from waste disposals, damaged roads, illegal parking to public safety.

        May, Qlue’s Smart City mobile app was available in 13 cities. Residents could search for their Smart City app on Google Play by typing the city name, followed by “smart city.”

        • Qlue partnered with Telkomsel, XL Axiata, Indosat Ooredoo, Smartfren and 3 to promote the apps and to enable people to use them via SMS and MMS.

        • Estimated 500,000 app downloads, with 2,000 to 3,000 complaints received per day.

        November, selected to join Google’s 2017 Launchpad Accelerator program that supports Asian tech startups with equity-free funding and overseas training at Google’s Launchpad Space in San Francisco,USA, followed by remote training back in Indonesia.

      • Fundings

        May, Over US$ 1 million worth of seed funding was raised from angel investor Prasetia Dwidharma and project management firm Juvisk.

        • Besides investing in Qlue, Juvisk would also provide support back office services including tax and legal matters. The Qlue team would focus on recruiting more technical staff to expand the platform’s services and features.

    • 2017 - Launched new apps and initiatives; secured new funding; strategic investment in Nodeflux.

      • Products and services

        April, Qlue launched new apps, Quack and Qluster, to target corporate clients and property developers respectively. Quack is used for internal reporting processes in companies, while Qluster is intended for residents of apartments or housing clusters.

        June, launched the #QlueinMudik campaign to track traffic jams and other problems along the routes used by Indonesians during the annual Eid al-Fitr home reunion gatherings. The traffic data were used to compile a report to improve future town planning and infrastructure.

      • Fundings

        November, Qlue raised an undisclosed amount of Series A funding from GDP Ventures.

      • Expansion

        June, Qlue enters into strategic partnership with computer vision startup Nodeflux. Qlue would provide funding to Nodeflux, while the latter's technology would be incorporated in Qlue's services.

    • Throughout 2018, Qlue had reached a five-fold increase in revenue. Qlue, along with Qiscus and Nodeflux, were engaged to build a surveillance and communications platform for the 2018 Asian Games.

      In February 2019, Qlue reported that it had finished its Series A fundraising round after raising an undisclosed amount from GDP Ventures and MDI Ventures. The funding would be used to recruit new talent for its AI and IoT services.

      Qlue also received a grant from the GSMA Ecosystem Accelerator.

    • Qlue is steadily expanding to more cities in Indonesia, and it aims towards global expansion through its participation in the Endeavor Entrepreneurs program.

      With the funding from MDI Ventures, which is operated by state-owned telecommunications firm Telkom, Qlue aims for more partnerships with other state-owned enterprises.

  • Business Model

    Smart City, CROP and myCity are free services to be used by government staff and the public to improve city governance. Qlue’s contract with the Jakarta city authority will expire in 2024. Future revenues can be generated by monetizing big data and developing new B2B products for private clients.

    Qlue was originally created to support government initiatives to use IoT devices to improve public services in the vast sprawling city of Jakarta. The public and the government officials can easily obtain real-time data online or from the Qlue app to check on the progress made to resolve the issues reported. The partnership contract with the Jakarta city authority will expire in 2024.

    In the meantime, Qlue plans to earn revenue by developing new apps for private business clients. For example, Quack is a new app that can be used by companies to improve employee relations and the management of customer complaints. Another new product Qluster will be targeted at landlords and property developers who need automated solutions for billing and other tenant-related matters.

    Qlue uses geotagging technology where individual posts or reports are tagged with location data obtained by the GPS of the electronic devices used to send the reports. Pictures and descriptions of the complaints are posted to the relevant government department categories on the platform.

    Government employees can use the CROP app (Cepat Respon Opini Publik or “quick response to public opinion”) to locate the exact site of the problem being reported. The progress of the actions taken to resolve the issue can easily be tracked by users of the Qlue platform.

    The crowdsourced information is also used by the government to map everything from low flood points to crime waves. Citizens can use the app to chat directly with local leaders. Government departments also receive incentives to resolve public issues quickly.

    Social media-like features such as timelines and avatars are used to encourage users to participate more frequently.  A “gamification” point system allows regular users to win award points and unlock new avatars based on their contributions. Residents can use the apps to access real-time traffic data, public transport updates, healthcare, safety, education and entertainment. New or third party services can be added to create new revenue opportunities in the future.

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