China’s largest online parenting community Babytree is the first to identify the core needs of (new) mothers: gain parenting knowledge, socialize, record and share, shopping.
Why
Limited resources, knowledge
Pediatric resources in China are limited and unevenly distributed, resulting in anxious young parents.
Higher spending power
Younger-generation Chinese parents prioritize quality and safety, and are willing to pay for them.
Two-child policy in China
The new policy is to spark an annual RMB 30 billion increase in mother-and-child spending.
Market
RMB 3.02 trillion
Estimated China’s infant-and-mother product spending by 2018; with the online segment expected to reach RMB 767 billion by 2018, from about RMB 360 billion in 2015.
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