Indonesia is one of the world’s largest agricultural producers, with farming contributing nearly 13% to the national economy. The sector has been in slow decline for decades, however, hurt by poor yields and falling income. In recent years, thanks to startups seeking to use technology to boost the sector, Indonesian agriculture has found a new lease of life. From our interviews with key local agritech companies and investors in smart shrimp farming, farm-to-table e-commerce and more, CompassList has produced an in-depth and insightful survey of Indonesia’s agriculture sector and its prevailing challenges, complete with outlook and recommendations.
Bukalapak
Updated: 07/2021

Updated: 07/2021
Pitch
Indonesia’s fourth unicorn, e-commerce startup Bukalapak, a popular marketplace platform for MSMEs, becomes first unicorn startup to be listed on the Indonesian Stock Exchange.
Why
Need for online marketplace
Lack of a secure, convenient online B2C and C2C marketplace for businesses and individuals
Fragmented online markets
More than 50m MSMEs, contributing to 60% of GDP, needed their own websites/social media.
Market
$172bn
Predicted GMV of Southeast Asia’s e-commerce industry in 2025 according to Google-Temasek-Bain research in 2020. Covid-19 pandemic accelerated e-commerce adoption in a wide variety of markets.
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