Why

Controversy over blood diamonds

From the Congo to Liberia, the diamond trade has links to civil wars and exploitation.

Serious environmental concerns

Diamond mining causes deforestation, significant pollution and vast water use.

Strong long-term demand

Despite their social and environmental cost, diamonds remain highly sought after and face continued demand.

Market

$64bn

The global market value of the diamond jewelry retail market in 2020: Bain & Company. 

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