Why

For post-90s consumers

Parents are also using WeChat and QQ, so young users can’t express themselves freely there.

Filling market gap

Many picture-based social networks focus on tagging and content, and don’t meet users’ socializing needs.

Market

174 million

China's post-90s population in 2015. Consumers aged below 29 led spending in China in 2015, with a 66% share of overall consumption.

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