STARTUP PROFILE

Ele.me

Updated: 04/2018

Ele.me

China / Shanghai , China

Website

Series G 08/2017

Unicorn

Pitch

Now absorbed by Alibaba, No. 1 meal-ordering app Ele.me is a treasure trove of consumer data, and a last-mile logistics and restaurant SaaS frontrunner.

Why

Hectic urban life

Chinese urbanites work or study long hours; are often too busy or tired to cook.

Dining out is popular

With eateries aplenty in China, dining out or ordering takeout is a convenient, affordable solution.

Traditional eateries lacked IT

China’s myriad eateries weren’t computerized, so processes were inefficient and prone to human error.

Market

RMB 176.15 billion

Value of China’s on-demand F&B market in 2016, forecast to reach RMB 289 billion in 2018. China's catering industry is worth RMB 3 trillion.

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