This wholesale food sourcing app for eateries bypasses the long, expensive and wasteful food supply chain in China to provide cheap and fresh ingredients.
Why
Long food supply chain
China’s food supply chain is long, with up to five intermediaries, each charging hefty margins.
Farmers, consumers disadvantaged
Restaurants and consumers face high prices while farmers are squeezed.
Freshness, quality compromised
The freshness of produce also suffers as items pass through many hands.
Market
172,576
Number of restaurants in Beijing alone in 2015, including 68,842 new restaurants, an on-year increase of 66.4%. Nationwide, catering is a RMB 3 trillion industry.
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