Why

K-pop influence, selfie culture

Cosmetic surgery customers in China are mostly under age 35, influenced by K-pop beauty standards.

Looks matter in hiring

Job seekers in China are often required to attach their photo in applications, risking discrimination.

Lack of reliable information

With 50,000–100,000 unlicensed beauty salons performing surgeries in China, safety is a big problem.

Market

RMB 360.1bn

Predicted size of the medical aesthetic service market in 2023. China is poised to become the largest market in the world by 2021.

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