Why

Limited data accessibility

SMEs cannot afford high costs of aquiring consumer data to improve products and services.

Data wastage

Only 5–10% of data is analyzed and used, despite over 2.5tn data generated daily.

Exploitation of consumers

Many consumers are not compensated for personal data collected by companies .

Market

€50bn

Big data global market value for 2019, according to IDC consultancy. This is expected to double by 2027.

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