Why

Extremely high logistics costs  

Logistics account for up to 75% of a product’s total costs in Africa.

Hazardous cargo transportation

Truck drivers are often targeted by criminals looking for cash and other valuables.

Unreliable delivery services

Limited options to make deliveries more efficient and secure with real-time tracking functions.

Market

1.1bn

Forecast size of Africa’s middle class by 2060 from 355m in 2010 (AFDB) – growth seen driving consumption and related logistics demand worth $128.5bn in 2012 (Analytiqa)

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