Why

Underserved low-tier cities

Few video and entertainment platforms catering to grassroots consumers wishing to express their creativity.

Complicated video-making technology

Video production requires expensive equipment and professional skills like video-editing.

Social media needs

Digital natives seek new creative ways to share experiences and connect in real time.

Market

RMB 200bn

Projected value of China’s short video market by end-2021 with estimated 809m users, growing from RMB 140.8bn and 700m respectively in 2020: iiMedia Research

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