A leading one-stop Chinese pet-care brand trusted by many pet lovers, Leepet offers on-demand services, social networking, e-commerce, offline stores, even an animal hospital.
Why
Pet-owning follows new prosperity
Once banned as a bourgeois luxury during the Communist era, pets have recently become fashionable.
Pet knowledge lacking
Pet owners seeking advice are often confounded by conflicting information from shops and friends.
Market
RMB 50 billion
Estimated China’s pet market size, the world’s third largest, growing 30% annually. About 15% of Chinese households own a pet; 70% of owners are aged 35 and younger.
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