Originally a popular talk show, Luoji Siwei has become China’s most profitable pay-for-knowledge platform, allowing users to subscribe to learn from subject-matter experts.
Why
Middle class craves knowledge
China’s emerging middle class is willing to pay for high quality educational content.
Too busy to read
Modern learners want their fix of knowledge in snackable formats consumed during fragmented time slots.
Consumption of audio content
Audio content is becoming increasingly popular due to its convenient nature.
Market
RMB 5 million
The size of China’s paid content market in 2017. Market size is predicted to reach RMB 23.5 billion by 2020.
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