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Leveraging WeChat’s wide reach, Meowcard is the latest cat lovers’ community to go viral in China; eyes other cat-related markets, e.g., insurance, healthcare, food.
Why
More cat lovers
Feline worship online is becoming increasingly popular among Chinese youth, especially in recent years.
New WeChat innovation
WeChat’s mini programs are offering users more creative ways to socialize and retail options.
Market
50 million
Number of cat-owners in China, world’s third-largest pet market, worth some RMB 50 billion and growing 30% annually. About 70% of pet owners are aged 35 and younger.
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