Why

Increasing plastic pollution

Most environmental damage stems from single-use plastics, low plastic recycle rates despite increasing packaging waste.

High economic costs

The high production costs of single/low-usage plastic waste exceed $80bn annually.

Food waste problems

Many products are sold in pre-packs with fixed quantities of food, resulting in unwanted leftovers.

Market

€1.2bn

Estimated EU market’s total value for bulk goods sales by 2030, number of packaging-free outlets to grow exponentially: Zero Waste Europe 

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