Not just China’s most popular dating app, Momo has successfully betted on live broadcasting to become a highly profitable social-networking and entertainment platform.
Why
Socializing online is in
People prefer chatting online today; offline many youths find it hard to connect with strangers.
Live-streaming, short videos popular
Live broadcasting and short videos are new, popular entertainment options, and increasingly used in socializing.
Friendless in cities
Loneliness is a big problem for the millions of urban migrants living in China’s cities.
Market
$6.9 billion
China's online video market value, including live streaming, short videos. Momo offers social and entertainment services in live broadcasting, online games, etc. based on proximity-based social networking.
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