STARTUP PROFILE

Musical.ly

Updated: 11/2017

Musical.ly

China / Shanghai , China

Website

Series C 05/2016

Pitch

Taking the music industry by storm, Musical.ly strikes gold as THE video-sharing app for teenagers to make, star in and share clips set to music.

Why

Self-expression is in

Music-loving teenagers have a strong desire to show their identity, personality in a cool way.

Strong social needs

The youth want their own niche culture recognized, and seek acceptance from their peers.

Social networks lose creativity

Social-networking apps are increasingly similar, resulting in dull user experience.

Market

2.95 billion

Number of social network users worldwide by 2020. About 1/3 of Earth’s population use, or will use, social networks; of those, 650 million come from China alone.

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