Orange 100 enables clients to launch pop-up shops quickly and easily in over 20 Chinese cities by connecting them with landlords and support service providers.
Why
Need for offline exposure
More brands want to promote themselves offline because generating online traffic has become expensive.
Sluggish offline retail
Fewer customers visit shopping malls due to online shopping and lack of product diversity.
Untapped potential retail space
Lacking management and channels to attract tenants, shopping malls have a lot of unused space.
Market
Over 3,000
By 2020, it is estimated there will be over 3,000 pop-up shops in China, a tenfold increase over 2015.
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