Why

Problematic business model

Traditional gyms profit more if users don’t work out after joining.

Expensive gym memberships

Annual gym memberships usually cost thousands to tens of thousands of RMB in first-tier cities.

Market

RMB 123 billion

In 2017, the fitness market was worth around RMB 90 billion. It is expected to reach RMB 123 billion by 2020, with a CAGR of 12% until 2025.

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