Stylish garments created using materials technology, which can expand across seven sizes and last for years, offering a sustainable alternative to the heavy-polluting fashion industry.
Why
Serious environmental concerns
Globally, the fashion industry is second only to oil in terms of pollution it causes.
Excess consumption and waste
As consumers shop fast fashion, £140m of clothing is landfilled yearly and £30bn goes unused.
Demand for sustainable fashion
Fashion faces growing pressure to become more sustainable, particularly from younger consumers.
Market
2.4bn
Gen-Z consumers, the market segment most engaged in sustainability, now represent the largest demographic group and 32% of the world’s population. (Bloomberg Data)
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