Social enterprise aims to help more coastal communities in Africa and Asia become micro-entrepreneurs, supplying blockchain-traceable “social plastic” for recycling to global brands.
Why
Ocean plastic pollution
80% of ocean plastic ends up on shores of developing countries that lack recycling facilities.
Impoverished coastal communities
Ocean plastic can be monetized, creating local jobs to improve livelihoods of developing world communities.
Recycled waste traceability issues
Blockchain technology can be used to track plastic waste from collection points to recycled end-products.
Market
380m tons
Estimated annual production of plastics globally, with 50% for single-use only; about 10m tons of plastic waste are dumped into oceans each year, according to Plastic Oceans.
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