Why

Competitive academic environment

Nearly 20 million students take highly competitive entrance exams (gaokao and zhongkao) yearly in China.

Rise of individualized education

Chinese parents spend heavily on their single child’s education, increasingly sending them to private tutors.

Information asymmetry

Parents are often hustled by tuition centers and don’t know a tutor’s true teaching ability.

Market

RMB 509.6 billion

Projected size of China’s K-12 (primary and secondary) education tutoring market in 2020, versus RMB 188 billion in 2015.

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