Why

Limited science education, exposure

Primary schools offering a generalist education, lack time and expertise to deliver effective science lessons.

Toy safety a concern

Major toy-manufacturing countries lack adequate regulation and compliance on toy safety.

High-quality toys expensive

Most toys of high production and educational quality have a high price tag. 

Market

$139 billion

The predicted size of the global toy market by 2025, including only non-digital or traditional toys and games. 

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