A first-mover in spotting the potentially explosive growth of China’s luxury market, Secoo is today a leading luxury retailer, with e-commerce and offline stores worldwide.
Why
Demand for secondhand luxury
Amid fast-growing demand for luxury goods in China, more affordable pre-owned items are sought after.
Fear of counterfeits
Fakes abound in China, so consumers are very cautious when buying luxury goods, especially online.
Regular, reliable maintenance needed
Maintenance of luxury possessions by a trustworthy one-stop service provider is hard to find.
Market
€285 billion
Global luxury goods e-commerce market. Secoo caters to Chinese-speaking luxury goods buyers through its online store, app and a series of offline stores in and outside China.
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