Fruits get a hip makeover with Tiaoguoshi’s novel retail concept: order online, collect offline for directly sourced fresh fruits and good service in nicely-designed stores.
Why
Supply chain lags
Fruits sold in the markets are often either too ripe or unripe.
Outdated, inefficient operations
Most fruit wholesalers still use pocket notebooks to manage their orders.
Market
RMB 100 billion
China’s fresh food e-commerce market forecast for 2017. In 2015, the market was worth RMB 49.7 billion, 81% higher than in 2014.
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