Indonesia is one of the world’s largest agricultural producers, with farming contributing nearly 13% to the national economy. The sector has been in slow decline for decades, however, hurt by poor yields and falling income. In recent years, thanks to startups seeking to use technology to boost the sector, Indonesian agriculture has found a new lease of life. From our interviews with key local agritech companies and investors in smart shrimp farming, farm-to-table e-commerce and more, CompassList has produced an in-depth and insightful survey of Indonesia’s agriculture sector and its prevailing challenges, complete with outlook and recommendations.
Tokopedia
Updated: 06/2021

Updated: 06/2021
Pitch
Indonesia’s top C2C marketplace with 100m monthly active users, Tokopedia is joining forces with Gojek to beat regional rival Shopee.
Why
Fragmented online marketplace
Many SMEs use a variety of social media and online forums to sell their products.
Lack of e-commerce expertise
About 36% of Indonesia’s 58m SMEs still sell their products and services offline.
Underdeveloped business sectors
Untapped markets due to limited banking and credit services outside urban areas.
Market
$40.1bn
Gross merchandise value (GMV) of Indonesia e-commerce transactions throughout 2020 according to Momentum Asia. The GMV grew by 90% from 2019.
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