Indonesia is one of the world’s largest agricultural producers, with farming contributing nearly 13% to the national economy. The sector has been in slow decline for decades, however, hurt by poor yields and falling income. In recent years, thanks to startups seeking to use technology to boost the sector, Indonesian agriculture has found a new lease of life. From our interviews with key local agritech companies and investors in smart shrimp farming, farm-to-table e-commerce and more, CompassList has produced an in-depth and insightful survey of Indonesia’s agriculture sector and its prevailing challenges, complete with outlook and recommendations.
Traveloka
Updated: 02/2021

Updated: 02/2021
Pitch
Indonesia’s most popular OTA, Traveloka is an easy-to-use source of cheap regional flights and accommodation for the fast-rising Indonesian and Southeast Asian middle class.
Why
Challenging geography
Indonesians traversing the country face an archipelago of over 17,000 islands.
Expensive flights online
Few choices, if not none, for Indonesians seeking to book cheap domestic flights online.
Travel booking too complicated
Indonesian consumers are often unfamiliar with online travel booking, when multiple steps/sites are involved.
Market
82.4m
The number of air passengers in Indonesia in 2015.
RELATED ARTICLES
Traveloka CTO Derianto Kusuma resigns
The co-founder cites a changing ecosystem and company direction for his decision, while hinting at a new venture
Bukalapak CEO under fire for tweet about Indonesia’s R&D budget
Achmad Zaky is the latest top startup executive to get embroiled in a politically charged social media storm
In Indonesia, Ramadan goes hi-tech
From consumption to charity, tech startups have come to play a key role in Ramadan traditions in Indonesia
After emulating Chinese business models, Indonesian startups seek success abroad
Indonesia adapted and furthered the successful business models that created unicorns in China. Now, it's exporting its own to the rest of Southeast Asia, even beyond
Indonesia 2020: Investors say opportunities still abound despite downturn risk, past year's flops
VCs weigh in on deal flows, valuations, the sectors they favor, and chances of more tech IPOs
UPDATED - Coronavirus: Indonesian startups launch tracking and healthcare tools, financial support
Amid a weak public health system, Indonesia's startups try to plug the gap with healthcare and monitoring tech solutions, while edtech and other online platforms see surge in demand amid social distancing
Indonesia 2021 outlook: VCs "cautiously optimistic" on Southeast Asia's largest country
Investors expect Indonesian startups to regain their growth opportunities when the economy reopens with the Covid-19 vaccine rollout, even as some online living and working habits have stuck
Indonesian unicorn Traveloka aims for US listing via SPAC
The online travel aggregator reported revenue drops and layoffs in 2020 but became profitable late last year, led by recoveries in Vietnam and Thailand
Can Indonesia plug its tech talent gap to keep its digital economy growing?
Local institutions are stepping up to boost tech skills among students and jobseekers, as the government opens the way for more foreign talent joining startups
Indonesian insurtech Qoala survives pandemic with new partners and products
Acquisition of Thai insurtech FairDee to spearhead expansion into Southeast Asia, building on earlier entry into Malaysia and Vietnam and a Covid-19 travel insurance product at home
