STARTUP PROFILE

Wendy's Choice

Updated: 03/2017

Wendy's Choice

China / Beijing , China

Angel/Seed

Pitch

For rich Chinese wanting to acquire nice things and good taste, glamorous lifestyle editor Wendy can help with her online magazine, e-store and offline events.

Why

Fast-rising consumption

The upper middle class is leading private consumption and luxury trends in China.

Demand for professional guidance

China’s new-rich consumers like investing in high-quality products, but don’t know how to choose them.

Chinese shopping culture

The Chinese middle class love social media, mobile and online shopping, especially for foreign brands.

Market

RMB 15 trillion

Forecast consumption by China’s middle class in 2022; these families will increase from 35.85 million (14% of urban households) in 2012 to 192.78 million (54%) in 2022.