STARTUP PROFILE

Xiachufang

Updated: 01/2017

Updated: 01/2017

Xiachufang

China / Beijing , China

Series B 07/2015

Pitch

Combining recipes, cooking tips and e-commerce, Xiachufang attracts food lovers with its tried-and-tested recipes, passionate discussions, mouth-watering food porn, and high-end kitchen gadgets and products.

Why

Home cooking gaining popularity

Consumers are increasingly concerned about food quality, hygiene and nutrition.

Foodie culture

Home cooking is important in China: over 80% would avoid buying homes without a kitchen.

Hectic urban life

Working adults in Chinese cities are often too busy to plan different menus every day.

Market

RMB 236.6 billion

China’s fresh food e-commerce market forecast for 2018, after posting 82% and 70% growth in 2016 and 2017, respectively.

Limited Reading

The rest of the content is only available if you are logged in.

Limited Reading

LOG IN

Don't have a CompassList Account? Register for free

RELATED INSIGHTS

The Big Picture

Covid-19: A closer look at how China's businesses and consumer behavior have changed

RECOMMENDED

Modern China Tea Shop

Indonesia Agritech Report 2020: Startups, Investors and Outlook

Download

report

report

RELATED ARTICLES

The Big Picture

Covid-19: A closer look at how China's businesses and consumer behavior have changed

The lockdown in China has reshaped how people work and live. Some of the changes may be short-term, but others probably have become a part of life

Indonesia Agritech Report 2020: Startups, Investors and Outlook

Download

report

report

RECOMMENDED

Modern China Tea Shop

Modern China Tea Shop

Your payment was not successful.

Please make sure you have entered your payment details correctly. Or try again in a few moments.

FOLLOW US

The discount code you entered is invalid

Please make sure you have entered your discount code correctly. Or try again in a few moments.

Download successful.

Your sample has been sent. Please check your email.