Why

High price and counterfeits

Foreign brands can cost more in China and purchasing from agents risks counterfeits.

Need purchasing tips

As people can't see foreign goods before purchasing, they rely on tips from others.

Chinese shopping culture

The Chinese middle class love social media, mobile and online shopping, especially for foreign brands.

Market

$3tn

The forecasted e-commerce market in China by 2024, at a CAGR of 12.4% from 2021: GlobalData

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