Overworked middle-class Chinese are seeking, and willing to pay for, more relaxing, restful vacations overseas – Yueyang Dujia’s resorts offer exactly that.
Why
Increasing demand from urbanites
With increasing demand for escaping from the urban hustle, resorts are becoming a popular choice.
Rise of DIY travel
More Chinese are choosing DIY travel – reflecting relaxed visa requirements, rising income, changing lifestyle.
Market
$215 billion
Chinese spending on overseas travel in 2015, up 53% from 2014. The number of affluent Chinese – 6renyou’s target market – is forecast to exceed 20 million by 2020.
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