STARTUP PROFILE

Zhang Tong Jia Yuan

Updated: 12/2018

Zhang Tong Jia Yuan

China / Xiamen , China

Website

Series E 12/2018

Pitch

Aimed at users in smaller Chinese cities, this startup relieves parental concerns about child safety in kindergarten and helps classrooms go digital.

Why

Concerns about child safety

Parents are worried about their children’s safety in kindergarten due to recent child abuse scandals.

Quality kindergartens wanted

Parents are willing to pay a lot for high caliber early childhood education.

Rural-urban imbalance

Socio-economic differences between rural and urban areas have led to a discrepancy in education quality.

Market

RMB 456.5 billion

China’s forecast early childhood education market in 2018, up from RMB 370 billion in 2016, reflecting country’s new two-child policy. Its forecast 2020 value is RMB 800 billion.

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Zhang Tong Jia Yuan is working to narrow the regional education gap in China

This startup started with the objective of relieving parental concerns about child safety in kindergarten but has since set its sights much higher

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The Big Picture

Why is it so hard for Chinese edtech startups to make money in an alluring market?

Parents’ willingness to pay and investors’ enthusiasm are not enough to ensure a profitable future for edtechs that still lack a viable business model

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