Why

Poor industry standards

Pet care remains a relatively new sector in China, where trained pet professionals are lacking.

Lack of knowledge

Pet owners seeking advice are often confounded by conflicting information from shops and friends.

Grooming stores uncomfortable

Pets are often uneasy in grooming stores, because of the (new and) unfamiliar environment.

Market

RMB 50 billion

Estimated China’s pet market size, the world’s third largest, after the US and Brazil, and growing 30% annually. About 15% of Chinese households own a pet.

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