This online platform lets businesses book hotel rooms directly, bypassing costly brokers and the time- and labor-consuming processes of comparing prices and bargaining.
Why
Market demand unmet
OTAs, who connect hotels with clients, cover just 10% of the hotel sales market.
High commission
Hotels normally pay 15–20% commission to OTAs for securing bookings.
Time-, labor-consuming search
Traditional hotel booking process involves contacting different hotels, comparing prices, bargaining, before reaching a deal.
Market
$100 billion
Projected China’s hotel industry market in 2022 with 6.3 million rooms, versus US$44 billion and 2.5 million rooms in 2012.
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