Live commerce
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ARTICLES (3)
Kuaishou: Grabbing a share of China's near-trillion-RMB livestreaming e-commerce market
With 300m daily users, the short video app for the grassroots has partnered JD.com to offer discounts to convert users into online shoppers
Luo Yonghao: Maverick founder who gave Smartisan its allure, but couldn't build a winner
The Smartisan founder and internet celebrity is making a comeback with live commerce, after failing to sell enough smartphones at his own company
In China, e-commerce platforms and brands bet big on live commerce
Retailers embrace shopping via livestreaming, where social media influencers hawk products and get rapid sales
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